Optimization and Creation of Advertising Campaigns
Boost your sales on Amazon with effective advertising campaigns
A well-executed advertising campaign is essential to maximizing your product visibility and sales on Amazon. That's why we specialize in optimizing and creating advertising campaigns that generate tangible results. Our approach is designed to capture the attention of your potential customers and convert them into sales.
Comprehensive Keyword Research
One of the first steps in developing an effective advertising campaign is keyword research. We use advanced tools and market analysis to identify the terms your customers search for when considering purchasing products like yours. These keywords are essential for your ads to appear in relevant searches.
WHAT HAVE WE DONE WITH BALSAT?
As you've already seen, Balsat is one of our biggest success stories, driven largely by the PPC campaigns we developed.
Initial Diagnosis
When we began working with BALSAT on July 1, 2023, the account was heavily reliant on advertising. Although the ACOS (Advertising Cost of Sales) was less than 30%—indicating a profitable ratio of advertising spend to sales directly generated by ads—the TACOS Total Advertising Cost of Sales (the ratio of advertising spend to total sales) was high, impacting the account's overall margin.
Strategies Implemented
1. Campaign Restructuring We detected excessive spending on already well-positioned products, resulting in inefficient use of budget. We reduced investment in saturated terms without eliminating them completely, ensuring that Amazon maintained the positioning achieved. This adjustment, combined with high-quality products at competitive prices, significantly improved organic positioning and generated a snowball effect that consolidated BALSAT as a leader in several categories.
2. Diversification of Advertising Terms We implemented campaigns focused on long-tail terms (more specific and less competitive keywords) to increase sales and positioning, while keeping the ACOS below 15%. This helped expand the account's reach without compromising profitability.
3. Risk Reduction through Product Dependence With more than 1,000 products, BALSAT's revenue depended 60% on just five products. We designed campaigns to boost the rest of the catalog, increasing its organic positioning and diversifying its revenue sources.
Innovative Campaigns
We use Sponsored Products campaigns to generate direct sales, retargeting to capture potential customers, and Sponsored Brands Video to increase brand awareness, achieving a significant impact on visibility and conversion.
Results
Thanks to these strategies, BALSAT managed to increase its turnover by more than 100% compared to the previous period and set a goal of reaching 1.5 million euros in sales by 2024.
Our Technology
At Digital Club Operations, we use proprietary technology that combines manual adjustments and semi-automated tools. Unlike fully automated AI-based solutions, this hybrid approach allows our team to precisely optimize campaigns, aligning them with the client's specific objectives.
Personalized Advertising Strategies
Using the information gained from our research, we create customized advertising strategies that align with your specific business goals.
Campaign Management and Optimization
competition analysis
We study your direct competitors to understand what advertising strategies they're using and how we can differentiate ourselves. This allows us to tailor our campaigns to your target market and take advantage of opportunities others may be overlooking.
Performance Monitoring
We evaluate campaign performance in real time, adjusting strategies as needed to improve results.
Audience Segmentation
We define the target audience for your campaigns, ensuring that your ads reach the right people.
Bid Optimization
We analyze cost-per-click (CPC) and other metrics to ensure your ads stay within budget and perform at their best.
A/B Testing
We implement A/B testing to experiment with different ad elements, such as copy and creative, to discover which versions generate the most engagement and conversions.
Selecting Ad Formats
We decide on the most effective ad format, whether Sponsored Products, Sponsored Brands, or Sponsored Display, depending on your goals and budget.
SEO Analysis and Optimization
Once we've identified the most relevant keywords for your niche, our team will conduct a thorough analysis of your current products. We'll work on optimizing the SEO of each listing with the goal of improving your organic ranking, combining PPC efforts with organic ranking.
Benefits of Campaign Optimization
Publicitarias
Start optimizing your Amazon advertising campaigns and benefit from our proven strategies:
IMPROVED VISIBILITY
Improve your product visibility by appearing in Amazon search results and on product detail pages.
Better Conversion Rate
Well-targeted and optimized advertising campaigns can significantly increase your product conversion rates.
INCREASED PROFITABILITY
Increase your revenue by maximizing your return on advertising investment through a data-driven approach and continuous analytics.
Brand Image Improvement
A strong brand image is essential to standing out and attracting the right customers. Our agency develops customized strategies that include advertising campaigns, A content creation, and storefront optimization, ensuring your store reflects your brand's essence in a coherent and engaging way. We focus on improving the user experience and positioning your products at the top of search results, maximizing your return on investment and strengthening customer loyalty. With these actions, we boost your brand's growth and long-term recognition on Amazon.
Creating Visual Content
Atractivo
A crucial aspect of branding is visual content. We work on:
Creative Design
We develop compelling visual ads that capture the essence of your brand.
Promotional Videos
We produce video content that effectively tells your brand's story.
High Quality Images
We ensure that your products are presented with images that highlight their features and benefits.
Creating an Attractive Store
A well-designed Amazon Store can be a powerful showcase for your brand. We take care of:
Structure and Navigation
We designed a store that is intuitive and easy for customers to navigate.
Transmission of Brand Values
We integrate your brand values into your design, ensuring that clients understand your mission and vision.
Effective Calls to Action (CTAs)
We incorporate CTAs that encourage customers to explore further and make purchases.
Why choose DIGITAL CLUB OPERATIONS for your advertising campaigns and brand enhancement?
Our team at DIGITAL CLUB OPERATIONS combines experience and industry knowledge to deliver advertising campaigns that not only meet but exceed your expectations. By choosing us, you'll have access to:
1 Amazon Advertising Experts
We have professionals with extensive experience in creating and optimizing Amazon advertising campaigns.
2 Personalized Approach
Each campaign is tailored to the unique needs of your business, ensuring that every euro invested is aligned with your commercial objectives.
3 Continuous Support
We're with you every step of the way, offering ongoing support and advice to ensure the success of your campaigns.
Are you maximizing the potential of your current campaigns?
Request a free audit and discover how we can improve your advertising strategy.
